Montagne Noire launches two exclusive products at 7-Eleven in Thailand

Montagne Noire is launching two exclusive products at 7-Eleven in Thailand thanks to a strategic partnership with the CPF Group.

This initiative is the result of a unique co-branding partnership between “Bûcher”, a brand of the CPF Group, Thailand's leading agri-food company, and Montagne Noire. Together, they offer Thai consumers a unique culinary experience, combining French expertise and local innovation.

The aim of this collaboration is clear: to offer high-quality products that are accessible to the Thai market, benefiting from the reputation of the Bûcher brand and CPF's expertise in the local market.

The launch ceremony was attended by:

• CPF executives
• 7-Eleven executives
• His Excellency the French Ambassador to Thailand
• Graziella Chaudet, representative of the Cooperl Group
  
  This partnership illustrates Montagne Noire's commitment to developing products of international quality while meeting the expectations of the Thai market. It is part of a broader strategy of expansion in Southeast Asia, aimed at introducing French charcuterie traditions to an ever-wider audience.

The two Montagne Noire products are now available in 419 selected 7-Eleven stores across Thailand.